Volvo S90/V90 product launch

Volvo S90/V90 product launch

Volvo Cars

GREY Gothenburg answered the brief from Volvo Cars to stand out in a cluttered exhibition environment, where the loudest and the biggest wins, while keeping the calm and sleek Scandinavian design language.  

The unique S90/V90 stand concept was presented in three global regions: at Detroit Auto Show, Geneva Motor Show and Beijing Motor Show. The concept was awarded Gold in Svenska Design Priset 2016, stand and event design category.

By expressing premium luxury in a calm way – in architecture, materials, images, film and displays, we created a space for interesting conversations and experiences. Volvos’ 'peace of mind' stand clearly stood out from the competition. Mind Mancers, a people- metric survey, proved that both press and public stayed longer on Volvos stand at all 3 shows, compared to previous shows.

GREY Gothenburg is a creative agency and part of the global GREY Network. Based in central Gothenburg, our centres of excellence lie in Advertising, Experiential and Performance Marketing.

Our highly experienced talents serve both local and global clients across a spectrum of industry sectors. We welcome you to explore more and are always available to chat, should you have any questions.