Conceptual launch Volvo S90/V90
This was the brief from Volvo Global Marketing prior to the launch of Volvos two new models.To stand out in a cluttered exhibition environment, where the loudest and the biggest wins, while keeping the calm and sleek Scandinavian design language and care for the media and public needs we delivered a stand that exceeded the clients’ expectations.In Volvos world, cultural heritage is a relevant starting point.
Volvo don´t shout. By expressing the premium luxury in a calm way – in architecture, materials, images, film and displays we created a space for interesting conversations and experiences. Volvos’ peace of mind stand clearly out from the competition. Mind Mancers a people- metric survey proved that both press and public stayed longer in Volvos stand, compared to previous shows. The unique S90/V90 stand concept was presented in all three regions: at Detroit Auto Show, Geneva Motor Show and Beijing Motor Show. The concept was awarded Gold in Svenska Design Priset 2016, stand and event design category.