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Electrolux, IFA Berlin 2018

Electrolux, IFA Berlin 2018


In 2018, Grey Gothenburg won the pitch for Electrolux Experience Marketing. A commission including IFA, the world's leading trade show for home appliances and consumer electronics.

We created an exhibition for the two core brands AEG and Electrolux, with interactive displays and contents, highlighting the latest innovations and new smart solutions within the kitchen, laundry and floor care, designed to enhance the visitor experience.