IFA Berlin Exhibition, 2018

IFA Berlin Exhibition, 2018


GREY Gothenburg created the concept and design for for AEG and Electrolux at IFA, the world's leading trade show for home appliances and consumer electronics in Berlin, 2018.

All IFA target audiences and visitor behaviour were taken into consideration in designing an optimum experience for all who attended the show.

Interactive displays and immersive content highlighted the latest innovations and new smart solutions within the areas of kitchen, laundry and floor care.

We not only designed, but also managed all partners involved in the technological development and build.

“At this year’s IFA we were able to impress our trading partners and consumers again with our approach of offering an experience that is tailored to consumers’ needs as well as premium appliances throughout the range. Overall, IFA 2018 was inspiring and we were able to fascinate our visitors. The show was an all-round success for us and we are already looking forward to next year.”
Brian Fogh, managing director, Electrolux Hausgeräte GmbH


GREY Gothenburg is a creative agency and part of the global GREY Network. Based in central Gothenburg, our centres of excellence lie in Advertising, Experiential and Performance Marketing.

Our highly experienced talents serve both local and global clients across a spectrum of industry sectors. We welcome you to explore more and are always available to chat, should you have any questions.