Electrolux IFA exhibition, 2019

Electrolux IFA exhibition, 2019


GREY Gothenburg created the concept and design for the Electrolux IFA stand for the second consecutive year in 2019. We again set AEG apart from its competitors to 250,000+ visitors, 6000 journalists & 1800 exhibitors.

Together, we took a journey into the future of home appliances.

”For the past 100 years, Electrolux has improved the home lives of millions of people around the world. In today’s fast-paced world, it’s more important than ever to offer outstanding experiences based on new technology and innovations that make people’s lives better and more enjoyable”


Building on the success of our 2018 exhibition stand, we also commissioned an interactive shirt installation, winning a RED DOT AWARD for Interactive Projection Mapping together with our supplier, The Techno Creatives.

The result saw our goals achieved:

To provide a taste of the world of tomorrow to all stakeholders at IFA Berlin, 2019.

To create captivating and immersive User Experiences.

To tell the story of groundbreaking technology and sustainable solutions amplified through award winning visualization.

For more detail: https://kitchendesign.electrolux.com/articles/ifa-2019/

GREY Gothenburg is a creative agency and part of the global GREY Network. Based in central Gothenburg, our centres of excellence lie in Advertising, Experiential and Performance Marketing.

Our highly experienced talents serve both local and global clients across a spectrum of industry sectors. We welcome you to explore more and are always available to chat, should you have any questions.