West Pride awareness campaign with ground breaking self-help therapy.
Recognising 50 years since the Stonewall Riots, we built upon the theme of activism and created a campaign to spark debate and work towards making real change.
Homofobiatherapy is the world’s first cognitive behavioural therapy created to help fight homophobia. Specifically: sufferers of symptoms such as anger, stress and anxiety towards individuals who identify as either gay, bi or trans.
Launched in June of 2019, the campaign quickly rose to fame during the West Pride Festival. Standing in the centre of attention on everything from national TV shows and newspapers to far right-wing media outlets (the core target group of the campaign), as well as a nationwide Digital OOH campaign sponsored by ClearChannel.
”Unlike conversion therapy, claiming the ability to cure people of their sexual orientation, the objective of this campaign is to erase harmful prejudices. To promote life with less fear; more love, pride and individual freedom.” SaysTasso Stafilidis, chairman at West Pride.
The therapy can be found on Spotify in both Swedish and English, as developed by psychologist Ragnar Bern.