The Polestar 1 Media Launch in Shanghai
Tasked with the brief of creating the environment to launch the Polestar 1 to hundreds of journalists, GREY Gothenburg designed and built an experience worthy of presenting an uncompromising new automotive brand to the world.
The focus and star of the show at the Yuz Museum in Shanghai, was the Polestar 1. Every detail was designed and built, using the car as a source of inspiration. Using pure minimalistic beauty to elevate the new brand in all of its glory.
Science without fiction.