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Polestar Media Launch at Yuz Museum, Shanghai

Polestar Media Launch at Yuz Museum, Shanghai

Polestar

Ahead of the Shanghai media launch, Grey Gothenburg built a brand environment, reflecting on the values of an uncompromising brand with a strong visual identity.

Every minute detail was there for a reason, communicating the all-new brand, using the car itself as the single source of inspiration. The theme being straight forward; science without fiction, progressive laboratory, uncompromising.