The Polestar 1 Media Launch in Shanghai

The Polestar 1 Media Launch in Shanghai


Tasked with the brief of creating the environment to launch the Polestar 1 to hundreds of journalists, GREY Gothenburg designed and built an experience worthy of presenting an uncompromising new automotive brand to the world.

The focus and star of the show at the Yuz Museum in Shanghai, was the Polestar 1. Every detail was designed and built, using the car as a source of inspiration. Using pure minimalistic beauty to elevate the new brand in all of its glory.

Science without fiction.

GREY Gothenburg is a creative agency and part of the global GREY Network. Based in central Gothenburg, our centres of excellence lie in Advertising, Experiential and Performance Marketing.

Our highly experienced talents serve both local and global clients across a spectrum of industry sectors. We welcome you to explore more and are always available to chat, should you have any questions.