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Volvo Cars The Burst

Volvo Cars The Burst

Volvo Cars

Prior to the launch of the new Volvo S90 and V90, Volvo invited 3,000 dealers and marketing directors from around the world to a 24H event. The objective was to present the new cars focusing on human-centric innovations and firmly position Volvo in the premium segment – from this moment on, going forward. Grey Gothenburg created “The Burst”, an event and brand experience set to inspire and enthuse its audience with stories and standout performances.