The Burst: Global Dealer Conference
Setting a new era in Volvo Cars dealer relationships.
Prior to the launch of the new Volvo S90 and V90, Volvo invited 3,000 dealers and marketing directors from around the world to a 24H event. The objective was to present the new cars focusing on human-centric innovations and firmly position Volvo in the premium segment – from this moment on, going forward.
GREY Gothenburg created “The Burst”, an event and brand experience set to inspire and enthuse its audience with stories and standout performances.