The Burst: Global Dealer Conference

The Burst: Global Dealer Conference

Volvo Cars

Setting a new era in Volvo Cars dealer relationships.

Prior to the launch of the new Volvo S90 and V90, Volvo invited 3,000 dealers and marketing directors from around the world to a 24H event. The objective was to present the new cars focusing on human-centric innovations and firmly position Volvo in the premium segment – from this moment on, going forward.

GREY Gothenburg created “The Burst”, an event and brand experience set to inspire and enthuse its audience with stories and standout performances.

GREY Gothenburg is a creative agency and part of the global GREY Network. Based in central Gothenburg, our centres of excellence lie in Advertising, Experiential and Performance Marketing.

Our highly experienced talents serve both local and global clients across a spectrum of industry sectors. We welcome you to explore more and are always available to chat, should you have any questions.